How to Boost Facebook Posts

You hear it all the time, “Boosting posts will grow your business”, “I’ve made a bunch of money off Facebook for my business”, “Advertising on Facebook has ridiculous ROI”. But, how exactly, do you use Facebook for business?

There are many strategies! This is my first post in a series of different ways to grow your business using The Social Network. Read on to see how easy it is to boost posts on Facebook!

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How to Promote Your Facebook Page

On Facebook there are two primary types of paid advertising:

Post Boost: This is when you pay to boost the reach of a post you made on your page’s wall. This type of ad will show up in user’s timeline as a sponsored Facebook story. This type of ad is excellent for comments and phone calls. Learn more about boosting posts with our guide!

Page Promotion: This paid advertising utilizes Facebook’s sidebar for promotion as well as the timeline. This ad is optimized for Page Likes which grows your network you consistently reach out to with your posts.

If you’ve graduated from our Five Fundamentals of Facebook course, you’re ready to take the next step with this guide on Promoting Pages.

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Did You See That? How to Optimize Videos For Facebook

Recently Mark Zuckerberg, founder of Facebook, was interviewed where he remarked that videos would soon replace photos as the primary content in News Feeds. Put simply, video will soon be the best way to get a potential customer’s attention.

If used correctly, Facebook videos can drive a lot of traffic and attention to your website. This post will show you how to properly post videos onto your Space Walk Facebook page.

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Get Incredible Results With These Facebook Best Practices

“What is the best kind of Facebook post?” is a common question I hear from Space Walk partners. There is no on answer to this question though. The best Facebook pages post a variety of content, like inspirational quotes, videos, images, or jokes.

I have assembled some of the best Facebook posts from around the Space Walk FB network for this blog. Check these out below, with an explanation for each one.

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How to Organize Your Inflatables Like A Top 5 Branch

Space Walk of Middle Tennessee absorbed an enormous amount of business last year, tripling their DUT sales from 2014. That kind of explosive growth can create logistical nightmares for storing, cleaning, and delivering dozens of inflatables each weekend, without sacrificing the great customer service that sets the branch apart from their competitors.

David Sells however managed this growth with ease, using simple, organized techniques that he shared with us on our visit to his warehouse this spring. Check it out below!

Rack Storage with Magnets

For many large branches, rack storage and a forklift become necessary expenses. Storage space is expensive, and making room to clean is even more difficult. Taking your storage vertical helps keep the floors open for cleaning.

You may notice the white labels under certain units on the rack. These labels are all magnets with unit names listed on them. Designating a specific unit to a specific spot in your storage area will ensure your delivery crew never grabs the wrong unit when they’re doing an early-morning load-in. Because these labels are magnets, it’s easy to reorganize your racks if the need arises.

Tagging System

“Did I clean that unit or not..?” A horrible question to have to ask yourself, especially if you know it means an unnecessary re-roll of the unit. Try using a tagging system to eliminate the ambiguity.

At MUR a yellow tag indicates a unit that still needs cleaning. A red tag indicates that the unit is damaged. Sells keeps a roll of yellow and red tape on all of his delivery vehicles and warehouse forklift. This means there is no excuse for his delivery team to not label units properly and promptly. The process is simple, rip off a string of yellow ribbon and tie it to the unit’s strap – rip off after the unit is clean.

Pre-Assembled Concession/Accessory Boxes

It is easy to forget the small things, whether you mean to grab some Space Walk swag or sno-cone supplies. Sells knows that his guys won’t remember to count out the right number of sno-cone cups when they’re loading 800 lb water slides for morning delivery routes.

To avoid this MUR pre-packages their accessory boxes for the weekend, loading them up with all of the necessary supplies for each event. The customer name is written large on the outside of the box, making it easy for the delivery team to grab-and-go!

Foot-wash Pools

Tarps serve many purposes, especially reducing the amount of mud kids track into a perfectly clean water slide. But they can become a cleaning hassle all on their own.

MUR deploys mini-pools with their water slides, leaving them at the foot of the slide’s stairs. This forces kids to give their muddy feet a quick rinse before running back up the slide for another ride.

Hopefully one or more of these techniques can help you claim some authority over your storage situation 🙂 If you’d like to pick David’s mind on some of these techniques you can shoot him an email.