You hear it all the time, “Boosting posts will grow your business”, “I’ve made a bunch of money off Facebook for my business”, “Advertising on Facebook has ridiculous ROI”. But, how exactly, do you use Facebook for business?
There are many strategies! This is my first post in a series of different ways to grow your business using The Social Network. Read on to see how easy it is to boost posts on Facebook!
On Facebook there are two primary types of paid advertising:
Post Boost: This is when you pay to boost the reach of a post you made on your page’s wall. This type of ad will show up in user’s timeline as a sponsored Facebook story. This type of ad is excellent for comments and phone calls. Learn more about boosting posts with our guide!
Page Promotion: This paid advertising utilizes Facebook’s sidebar for promotion as well as the timeline. This ad is optimized for Page Likes which grows your network you consistently reach out to with your posts.
If you’ve graduated from our Five Fundamentals of Facebook course, you’re ready to take the next step with this guide on Promoting Pages.
Facebook is an amazing tool that can connect you with long-lost friends, classmates, businesses, and brands. As a small business owner you can use Facebook to increase revenue and profits. Use the following guide to make sure you are taking full advantage of the service, here are five fundamentals of a great Facebook business page!
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